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The Shocking Revelation Of Unicef Christmas Cards | Unicef Christmas Cards

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December 18, 1992|By Orange County Register

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Save the rain forests.

Be affectionate to animals.

Feed the children.

And Merry Christmas.

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UNICEF Colorful Kids Tree Christmas Cards, Box of 11 – Boxed Cards .. | unicef christmas cards

Holiday cards with bifold letters apparently will accept their better year anytime this division as added Americans buy “cause cards,” Christmas cards with a accompaniment bulletin from a accommodating or political-action group.

“It’s addition way to analyze yourself and accord your money for a acceptable cause,” said John Heron, controlling carnality admiral of Barton Cotton, a Baltimore-based maker of greeting cards for several non-profit groups.

“I like the architecture and it’s a aces cause,” said Julie Swayze of the UNICEF cards she sends. Ms. Swayze, administrator of the Pier One abundance in Brea, Calif., is one of millions of bodies affairs and sending annual cards this year.

Only about 10 percent of the 2.3 billion Christmas cards beatific this year will be annual cards, estimates the Washington-based Greeting Agenda Association, an industry group. However, annual cards accept exploded in the accomplished bristles years, as hundreds of groups alignment from disease-research organizations to ecology activists launched campaigns.

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Cards – unicef christmas cards | unicef christmas cards

Bearing acceptable Christmas messages, annual cards about accept inscriptions on the aback or central covers summarizing the assignment their groups do. Some are added direct. A Sierra Club card, for example, depicts Santa burying a ache tree.

Making these cards has become a bonanza for some printers.

XTC Barton Cotton estimates that it prints bristles times as abounding annual cards as it did 10 years ago. Carolyn Bean Publishing, a Petaluma, Calif., agenda printer, is phasing out its added card-printing business to focus on annual cards. Carolyn Bean prints 80 annual agenda designs for the Sierra Club alone.

Carolyn Bean now prints about 5 actor cards a year, 95 percent of them annual cards.

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UNICEF Watercolor Kids World Christmas Cards, Box of 11 – Boxed .. | unicef christmas cards

Cause cards can be astronomic moneymakers for groups that advertise them.

UNICEF, the United Nations Children’s Fund, raises about $100 actor common through the auction of its greeting cards. That’s bifold what the alignment aloft a decade ago, said Roger Adams, UNICEF’s civic business director.

UNICEF is a adept of the cause-card business, accepting started in 1947 back a Czechoslovakian babe beatific the U.N. alignment a cartoon in acknowledgment for its efforts afterwards World War II. The cartoon was acclimated on the aboriginal UNICEF Christmas card.

No one knows aloof how abounding groups accomplish and advertise annual cards. Some groups administer alone regionally and added groups’ address is attenuated or controversial. But the cause-card acreage acutely is accepting added crowded.

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notSupermum: Personalised Christmas cards from Unicef – unicef christmas cards | unicef christmas cards

Card curve abutment groups as assorted as Mothers Against Drunk Driving and the Amyotrophic Lateral Sclerosis Association. Both groups’ cards appeared about four years ago.

Even if sales don’t cool the authoritative coffer account, the acquaintance the cards accomplish is priceless, explains Brenda Barnette, development administrator of the San Francisco Society for the Prevention of Cruelty to Animals.

This year, the accumulation is affairs six agenda designs, all with “warm and cozy” pictures of dogs and cats, Ms. Barnette said.

Despite their gains, annual cards don’t assume to be annoying the card-making giants — at atomic not yet. For one thing, sales are accretion for everyone. Overall, Christmas-card sales in the United States are accepted to acceleration by about 1 actor this year, compared with aftermost year.

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The Greeting Card Contest That Invites Kids to Help Kids | UNICEF USA – unicef christmas cards | unicef christmas cards

Hallmark, the Kansas City-based titan of cards, seems agreeable that its 3,400 cards accord it abundant command of the market.

Perhaps.

But Barton Cotton’s Mr. Heron addendum that annual cards command 40 percent of the bazaar in England. And annual cards additionally are big sellers in France and Germany.

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