Planet Fitness' 'No Commitment' Claims | Truth In Advertising
Planet Fitness' 'No Commitment' Claims | Truth In Advertising | planet fitness black card cost

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As an investor, I adulation “cash machines” — strong, assisting businesses with alternating acquirement and a rock-solid chump base.

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With 45 abode of consistently aerial performance, abundant cast positioning, a able bazaar position, and subscription-based sales, it’s no abruptness that Planet Fettle (NYSE: PLNT) is advantageous shareholders with best highs. Bonus: The aggregation has solid affairs for its connected success. 

Planet Fettle takes up a different position in the fettle world. The bargain gym defines itself actual auspiciously by what it is NOT. Planet Fettle is NOT a gym for “lunks,” their not-so-affectionate appellation for the seemingly gym-obsessed. Nope, Planet Fettle is a abode for accustomed people, and the aggregation focuses its activity on the 80% of Americans who don’t accept a gym associates (and like pizza, too).  

Planet Fettle agents affiliate in gym

Image source: Planet Fitness.

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The aggregation positions itself as the absolute abode for Americans to affected “gymtimidation” and try out a convalescent affairs in a beginner-friendly environment.

Once they’re accomplished the abhorrence factor, it’s accessible and bargain for new barter to try a Planet Fettle membership, alone $10 a month. And the aggregation offers a accepted and assisting Black Card upsell ($21.99/month) with allowances like all-club access, bedfellow privileges, hydromassage, and tanning. Planet Fitness’ bargain cable memberships bear abiding alternating revenue. Once associates are acquainted in, they are absurd to cancel.

While there are added bargain gyms, there is no agnosticism that Planet Fitness’ different action of extensive out to non-gym associates is working. The aggregation is advancing 12 actor associates and affairs to serve alike added bodies as it grows. 

Named one of Forbes magazine’s best franchises in America, Planet Fettle thrives alongside a arrangement of franchisee business partners, who run the clubs’ circadian operations. As franchisor, Planet Fettle primarily generates acquirement through associates royalties, fees, and branded accessories sales.

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Middleborough, MA | Planet Fitness – planet fitness black card cost | planet fitness black card cost

Row of treadmills central a Planet Fettle location

Image source: Planet Fitness.

The company’s ample admeasurement gives it added backbone and business leverage. There are added than 1,500 Planet Fettle locations in North America, and the aggregation estimates it could aggrandize to as abounding as 4,000 stores, with a activity of 1,000 new locations already in the works. As America’s retail and capital absolute acreage reinvents itself, Planet Fettle is rapidly aperture its fettle centers in above big-box stores, accepting adorable locations (at adorable rates) in ample and baby markets.

Story Continues

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10 things to know about Planet Fitness – MarketWatch – planet fitness black card cost | planet fitness black card cost

Planet Fitness’ compound for success is working. The aggregation has acquaint 45 abode of absolute results, with no signs of slowing bottomward yet. 

Data source: Planet Fitness. Acquirement and net assets abstracts in millions.

In aloof two years from 2015 to 2017, Planet Fettle has added acquirement 30% and net assets 79%. These able banking after-effects are backed by actual advantageous associates numbers. Planet Fitness’ locations serve about 7,500 associates each, and the aggregation acquaint able same-store sales increases of 10.2% in 2017, and 11% in Q1 2018. 

As for appraisement power, Planet Fettle auspiciously aloft its Black Card associates prices $2/month for new sign-ups in October 2017. Nearly 60% of Planet Fettle associates accept the added big-ticket Black Card membership. 

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Planet Fettle carries debts of about $708 million, mostly at capricious rates.  The aggregation afresh appear affairs to restructure its debt to $1.225 billion, mostly at anchored rates. Under the new terms, Planet Fettle will accept added allotment to abound the business and beneath absorption amount risk, but the aggregation charge consistently accomplish abundant banknote to account its debt. 

You ability be apprehensive whether Planet Fettle has abundant of a moat adjoin the antagonism — afterwards all, it’s not that difficult to hire space, accouter and agents a gym and alpha affairs bargain memberships. While there are not aerial barriers to access in this space, Planet Fitness’ arduous size, brand, and business accomplishment accord it added beef vs. abate chains and mom-and-pop shops. In accession to amoebic growth, Planet Fettle is able to selectively grow by accretion and the aggregation should alone become stronger as their purple-and-yellow network expands. 

Planet Fettle memberships are actual affordable, but shares don’t appear cheap. Planet Fettle has a $5 billion bazaar cap and currently trades at a aerial price-earnings arrangement of 97, which ability alarm off some investors. But with able-bodied business after-effects abetment it up, Planet Fettle shares accumulate hitting best highs about as fast as the aggregation opens new stores.

 

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Planet Fitness: Black Card Membership – YouTube – planet fitness black card cost | planet fitness black card cost

Added From The Motley Fool

  

Karen Mikolainis has no position in any of the stocks mentioned. The Motley Fool recommends Planet Fitness. The Motley Fool has a acknowledgment policy.

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