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DALLAS–(BUSINESS WIRE)–Excentus, the provider of adherence business and technology solutions for the U.S. retail, grocery, CPG and accessibility retail sectors, is accretion its Business Intelligence and Analytics casework to advice companies bigger advantage abstracts to access chump behaviors, drive added able chump engagement, and adore incremental revenues.

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Having auspiciously congenital the civic Fuel Rewards® adherence program, as able-bodied as the chump abstracts basement to abutment it, Excentus is able to advice retailers and brands use abstracts to abutment added bottom traffic, added common spending, targeted promotions, and alone business and communications.

“Our ambition is to be the adherence technology and business experts that civic retailers, CPG brands and accessibility abundance operators about-face to for insights and business intelligence about consumers and shoppers – their behaviors and preferences, transactions, levels of engagement, and their lifetime banking amount to the enterprise,” says Jeff Hassman, Chief Business Officer at Excentus. “Because we are a adherence technology provider that additionally operates its own adherence program, Excentus has different insights and admired behavioral abstracts from millions of affiliate transactions.”

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Leading Analytics Executive Unni Rajendran to Head the Business Intelligence and Analytics Assay

Unni Rajendran, a anticipation baton in data, analytics, and business intelligence, has aing Excentus in a new role as Senior Vice President of Business Intelligence and Analytics. Rajendran ahead headed all agenda and bartering analytics initiatives at Novartis AG globally, and above-mentioned to that managed all bartering analytics and business intelligence at Alcon. A Carnegie Mellon University master’s graduate, he additionally accustomed and led the advice administration and business intelligence/data warehousing convenance at Sogeti USA in Dallas.

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The Business Intelligence and Analytics assay extends the company’s adherence technology belvedere and applications congenital to ability the acknowledged Fuel Rewards® affairs and its use of card-linked offers, adaptable data, and added solutions that advantage all-inclusive amounts of abstracts to analyze acquirement behaviors, actualize targeted chump profiles, and articulation barter to acquaint marketing, messaging, adaptable strategies, chump service, and advice initiatives.

“The abstracts and analytics ability we’ve acquired from architecture and operating our own adherence affairs is the ideal foundation to aggrandize the abyss of the data, strategies, and insights we can accommodate to our customers,” Hassman said. “Our charge is to accommodate our acquaintance and chump insights to civic retailers, CPG brands and accessibility retailers absorbed in active bottom traffic, echo business, and added amount for their shoppers. We’re admiring to accept Unni on lath to added body and advance our broadcast abstracts capabilities and adherence ability to retailers, brands, and merchants beyond the country.”

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The company’s Business Intelligence and Analytics ability focuses on several industry verticals, including:

In his new role, Rajendran will baby-sit the company’s absolute analytics and business intelligence efforts, with a focus on abstracts quality, abyss of analysis, acceleration to market, and specific ability about the amount of chump abstracts beyond the verticals Excentus serves.

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For added advice about Excentus and its abstracts capabilities, or to allege with aggregation admiral about its broadcast charge to business intelligence and chump abstracts analytics, amuse acquaintance Vanessa Horwell at [email protected] (305.749.5342, x232) or Emily Bowe at [email protected] (305.749.5342, x246).

Excentus, Enabling Adherence From Beginning to End

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Excentus (www.excentus.com) is one of alone a scattering of all-around companies whose ability in the design, development and accomplishing of adherence programs comes anon from immediate acquaintance – the acknowledged operation of its own Fuel Rewards® adherence program. Excentus specializes in carrying optimal adherence solutions for civic and bounded brands, Chump Packaged Goods (CPG) manufacturers, grocery chains, accessibility retailers and their customers. Driven by the ability that the appropriate adherence currencies can change chump behaviors, Excentus provides a abounding accompaniment of technologies, business solutions, analytics, and ability to advice companies build, administer and advance adherence programs, offers and promotions beyond all chump channels, accessories and touchpoints. Excentus’ strategies and solutions are a by unique, first-party chump abstracts and insights that abridge the complication of affairs administration as effectively as they bear results: college revenues, added bottom traffic, added assurance and added annoyed customers.

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