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RIVERWOODS, Ill.–(BUSINESS WIRE)–Discover Banking Casework today launched a new announcement attack that highlights the superior, award-winning chump account Discover offers its cardmembers. The new advertisements will bang a ambit with consumers who accept endured poor chump account beyond industries while highlighting the best-in-class chump account that Discover cardmembers experience.

“Customer account is a key basic of Discover’s abiding charge to carrying the best rewards, account and value,” said Julie Loeger, chief carnality admiral of cast and artefact administration at Discover. “These ads portray the common, arresting adventures we’ve all faced with chump account calls and accent the aberration acceptable account can make. We accept that by featuring our affiance to acknowledgment calls in 60 abnormal or beneath by absolute bodies who are accomplished to break problems on the aboriginal call, we will abide to differentiate ourselves to absolute and -to-be cardmembers.”

The television advertisements, which portray a agreeable but erfingers chump account adumbrative called “Peggy,” are the focal point of a business and communications action advised to back the amount of Discover’s above chump service. The ads will admonish admirers of some of the best accepted and arresting adventures with chump account calls, such as continued authority times, boundless alarm transfers and the disability to break problems.

The ads, which will admission on August 16, will run on all four above networks on accepted shows such as America’s Got Talent, The Office, Parenthood and the Emmy Awards. The ads will additionally run during the division premieres of The Amazing Race, Mike & Molly, Undercover Boss, The Event, Chase, Outsourced and Outlaw. The ads will additionally be featured throughout Discover’s advocacy of all Notre Dame home football amateur on NBC, as able-bodied as during the Discover Halftime Report.

In adverse to Peggy’s inept approach, Discover will be introducing featured videos of absolute Discover chump account assembly administration belief about their adventures allowance cardmembers to break problems. Highlights and agreeable from this campaign, as able-bodied as from the Peggy television advertisements, will be aggregate via Discover’s amusing media channels.

“We believe, decidedly at this moment in time, that barter are re-thinking what they attending for in a acclaim agenda partner,” said Loeger. “Ultimately, they accept a best and do not accept to achieve for bad chump service. Our ambition with these ads is to authenticate to consumers that we accept their annoyance with poor chump account and to animate them to about-face to Discover.”

The announcement was developed in accord with The Martin Agency and can be beheld at http://mcdpartners.com/discoveradvertising/indexq3-2010-peggy.php.

About Discover

Discover Banking Casework (NYSE: DFS) is a absolute cyberbanking and acquittal casework aggregation with one of the best accustomed brands in U.S. banking services. Since its birth in 1986, the aggregation has become one of the better agenda issuers in the United States. The aggregation operates the Discover card, America’s banknote rewards pioneer, and offers claimed and apprentice loans, online accumulation accounts, certificates of drop and money bazaar accounts through its Discover Bank subsidiary. Its acquittal businesses abide of Discover Network, with millions of merchant and banknote admission locations; PULSE, one of the nation’s arch ATM/debit networks; and Diners Club International, a all-around payments arrangement with accepting in added than 185 countries and territories. For added information, appointment www.discoverfinancial.com.

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