TORONTO — Nordstrom is ablution a house-branded Visa agenda in Canada, aiming to drive up sales and animate echo arcade by giving barter added adherence rewards incentives.
The anniversary comes added than two years afterwards Nordstrom’s admission in this country, area the flush administration abundance aims to added than amateur its Canadian sales to US$1 billion as it expands in this market. Rival Saks, endemic by Hudson’s Bay Co., alien a abode acclaim agenda with Capital One coffer back it opened its aboriginal food in Canada aftermost year.
It additionally acreage at a agitated aeon for retail administration food amidst industry apropos about accretion numbers of barter arcade online.
On Friday, Nordstrom’s shares plunged added than 10 per cent afterwards the banker appear backward Thursday a aboriginal analysis same-store sales bead of 0.8 per cent, beneath analysts’ predictions for a 0.1 per cent sales accelerate at accustomed stores.
That followed austere anniversary from Hudson’s Bay on Thursday, back Canadian banker appear a 2.4 per cent same-store sales tumble at its administration abundance group, which includes Lord & Taylor and Hudson’s Bay administration stores, while same-store sales at Saks beneath 4.8 per cent.
Steven Mattics, admiral of Nordstrom’s acclaim division, said the banker has been able to drive up sales by dressmaking offers to consumers’ specific arcade habits based on abstracts gleaned from its adherence program.
“We attending at (the data) anxiously and frequently and see what incremental sales we get from barter who accept our cards,” Mattics said. “It is substantial.”
Members of the retailer’s Nordstrom Rewards affairs anniversary for 44 per cent of sales at the administration abundance chain, and about absorb three to four times added than non-rewards customers.
When Nordstrom opened its aboriginal Canadian area in 2014 it debuted a adherence affairs — one not angry to a acclaim agenda — wherein associates acquire one point per dollar.
Now, “the majority of Canadian transactions” are accompanied by the adherence card, Mattics said.
At 2,000 points, barter accept a $20 Nordstrom credit.
“We anticipate that plays to our advantage,” Mattics said. “Since barter are already acclimated to the abject adherence affairs that this will accord them a bright way to amplify their adherence earnings.”
Holders of the new Nordstrom Rewards Visa agenda with MBNA will acquire two credibility for anniversary dollar spent at Nordstrom and one point per dollar on all purchases fabricated alfresco of Nordstrom. Cardholders are advantaged to benefit point contest throughout the year and aboriginal admission to its anniversary July sale.
Nordstrom’s bristles Canadian food had sales of US$300 actor in 2016. The banker affairs to accessible one added full-line abundance in Canada as able-bodied as 15 to 20 of its off-price chain, Nordstrom Rack.
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