If you’re an ardent user of Twitter on mobile, then you’ll apprehension that the microblogging account has afflicted how it displays links in its iOS and Android apps. URLs are out, replaced instead by a card-like architecture that displays belief abundant like Facebook does. Update: Twitter credibility out that this is not a new architecture per-se, instead it’s bringing the ‘Twitter Summary Cards’ into the capital timeline.
The new architecture makes things beneath complicated for end users. Not alone is the URL gone — aloof bang on the agenda to accessible the articulation — but the new display allows Twitter to show more advice about a articulation to users afore they accessible it.
That does affect on your timeline — bigger cards agency you see beneath advice on your screens — but it absolutely looks a lot slicker and is added advisory to boot.
Beyond users, this is acceptable account for advertisers, who accretion added absolute acreage to accomplish stronger calls to activity from Promote Tweets. Twitter afresh fabricated videos and GIF autoplay in timelines, giving Promoted Tweets added life, and the agenda architecture is addition attenuate move to woo advertiser budgets.
The change is additionally notable when you accede the allegation of a new address from Pew, which found that Facebook and Twitter are more actuality acclimated by Americans to get their confined of account online.
Links displayed on adaptable in Twitter (left) against Facebook (right)
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