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Who needs to hire a car back you can aloof get an Uber or Lyft to area you’re going? That seems to be what investors are asking. Avis and its applicable CAR (CAR) banal ticker are bottomward about 25% this year. Rival Hertz (HTZ) has plunged added than 35% so far in 2018.

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That’s an overreaction, says Avis CEO Larry De Shon. He told CNNMoney that rental car companies won’t be activity abroad anytime soon. In fact, he said that abounding of the aforementioned trends that accept helped Uber and Lyft in big cities are giving Avis a accession too.

De Shon acclaimed that for abounding burghal residents, accepting a additional car is not absolutely a abundant option. They can get by with one, alike if it is a tiny auto as against to a tank-like SUV.

But what happens back a burghal aborigine wants to leave boondocks for a cruise to the bank or camping in the woods?

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“If you accept a continued weekend back you appetite to get away, you accept to hire a car,” De Shon said. “Our boilerplate rental is four canicule and 450 miles. That’s not an Uber experience.”

De Shon said that bodies aren’t renting Avis cars for quick one-day excursions. Those kinds of concise trips annual for alone 3% of the absolute rental business at Avis.

“Our audience use our cars. It’s the sales being on the alley activity from one burghal to aing or the leisure chump with children, car seats and lots of luggage,” De Shon said.

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Still, Avis has fabricated some forays into the ride-sharing business. It bought Zipcar, the aggregation that lets bodies hire cars for as little as one hour, in 2012.

Related: Lyft now account alert what it was aftermost year

De Shon said that Zipcar is now accessible in several all-embracing markets and at added than 500 universities as well.

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Zipcar has acclimatized its offerings too. In accession to absolution bodies aces up a car and acknowledgment it to the aforementioned atom they got it, Zipcar additionally now lets drivers bead off cars at a altered area if that’s added convenient.

Avis additionally has a affiliation with Waymo. the self-driving car accessory of Google buyer Alphabet (GOOGL). Avis will accommodate aliment casework for the agile of cartage Waymo has in Phoenix.

“We accept been alive adamantine on modernizing our business,” De Shon said, abacus that the aggregation is additionally partnering with Toyota and added auto manufacturers so it can add added affiliated cars to its agile — cartage with adaptable technology such as the adeptness to analysis the odometer and ammunition barometer on a smartphone app.

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The Avis app can additionally be acclimated by barter to analysis in and accept a car bound at the rental location. In added words, Avis is acquisitive to abstain accepting continued curve of annoyed barter who aloof got off a even cat-and-mouse to get their car at the airport.

Avis additionally aloof appear an broadcast accord with Amazon that will let consumers book a agent via Amazon’s articulation abettor Alexa — and Avis will accord those barter an Amazon (AMZN) allowance agenda for accomplishing so.

All that leads to happier customers, De Shon said.

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“We’re absorption on artefact offerings that are accordant to today’s chump and makes the rental action added simple,” De Shon said. He added that Avis asked barter for suggestions on how to best architecture the Avis app — and that chump achievement is college back anxiety are done through the app.

This should accession profits too. Analysts are assured an balance access of about 25% this year.

Now Avis aloof has to argue investors that all these efforts are advantageous off.

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CNNMoney (New York) First appear July 20, 2018: 9:10 AM ET

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