Nope, still no Apple TV.
Apple’s WWDC presentation took about two hours, and none of that time was adherent to the artefact lots of acute bodies assert is activity to appearance up one day, someday.
Still, attending a little closer, and you ability see the outlines of Apple’s TV affairs staring you appropriate in the face.
It’s accessible that Tim Cook absolutely will appear out with a big, shiny, chip TV set. But regardless, he appears to be architecture the “real” Apple TV appropriate in advanced of us. The key actuality is to focus not on the accouterments but on the software, the content, and the way users will get to admission all of that stuff.
In March, for instance, Apple started an in-app announcement affiliation with Netflix. So accepted Apple TV users — the ones application the $99 hockey bogie — can assurance up for Reed Hastings’s annual anon from their couch, application their iTunes annual instead of a acclaim card.
Right now, there isn’t a accomplished lot abroad to pay for on Apple TV, except for iTunes movies and TV shows. But one day there will be, and that Netflix accord should serve as a template.
Today we got addition important allotment of the puzzle: As Apple appear beforehand in the year, its new Mountain Lion OS will action “AirPlay mirroring,” so Mac users can move whatever’s on their laptop or PC awning anon to their TV, application the Apple TV box as bridge.
Based on the liveblogs I saw this morning, Apple executive Craig Federighi spent no added than a few abnormal assuming how this would work, and didn’t say a chat about how you ability use this in your active allowance — “fantastic for the classroom and affair room,” he said.
But a lot of able association I pay absorption to, including Brightcove CEO Jeremy Allaire, anticipate that AirPlay will be a key allotment of the Apple TV experience.
For starters, AirPlay should, in theory, let you move whatever’s on your Safari browser assimilate your TV. So annihilation you can beck to your MacBook can go to your flatscreen. It’s accessible that there may still be abstruse limitations on this, and I accept it’s allusive that Apple didn’t comedy this up as a living-room acquaintance — yet.
But AirPlay on your PC (or iPad or iPhone, which already appearance AirPlay) should additionally accord acceleration to a new brand of dual-screen Apple TV AirPlay apps. Per Allaire: “It’s already happening: From MLB, which allows you to use your iPad as a additional awning for HD baseball d broadcasts, to amateur that cede on the TV while application your buzz or book as a controller, to abounding of Apple’s own built-in apps like iPhoto and Keynote which present affluent alternate interfaces on the iPad while apprehension media assimilate the TV.”
Next on the Apple TV alley map: Getting added agreeable on there. Tim Cook dedicated Apple TV’s offerings during his D10 account aftermost ages — in short, he acicular to the iTunes archive of TV shows and movies and said, “See?” But he additionally mentioned contempo trips to see Hollywood studios and added agreeable partners. If you’re into account Apple tea leaves, those assume like allusive ones to examine.
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