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Big money for small savings: the adaptable couponing app Ibotta, which lets consumers save money on grocery purchases, domiciliary goods, apparel, electronics and more, has aloft $20 actor in Series B funding, the aggregation is announcement today. The advance broker in the annular is Jim Clark, architect of Silicon Graphics, Netscape, and Healtheon/WedMD. He will now be aing the company’s lath of directors, as a aftereffect of the new funding.

Also accommodating in the annular was Tom Jermoluk, ahead of Silicon Graphics, @Home and KPCB.

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Ibotta, to admonish you, began as a adaptable couponing app that helped consumers save at the grocery store. Instead of “clipping coupons” digitally, the app has you appoint with brands by answering a trivia question, or a distinct analysis question, reading a fact, watching a video, or administration on amusing media. For anniversary action, you acquire $0.25-$0.50, generally. After you affirmation your offers, you again browse the barcode on your items and breeze a photo of your cancellation to abide your claim.

Although it sounds like a bit of work, it’s absolutely not – I can say this as an Ibotta user myself with (disclosure!) a big ol’ banknote antithesis of $8.25 cat-and-mouse for me.

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And if you’ve anytime absolutely abrupt coupons the analog way (with scissors, that is), you apperceive that can far more time consuming.

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Since its barrage in 2012, Denver-based Ibotta has been accretion above grocery and customer packaged appurtenances (CPG) savings, and now works at a cardinal of online retailers, added offline aliment and restaurants, like Aeropostale, Best Buy, GNC, Lowe’s, Home Depot, Toys R Us, Babies R Us, Chili’s, Quiznos, and several amphitheater chains.

The aggregation has additionally developed its user abject to 3 million, up from 1.9 actor aftermost November. These users tend to be Millennials, female, and ages 25-35, the actual demographic that never buys a bi-weekly anymore, and absolutely doesn’t appetite to blow coupons the old-school way. For CPG brands and added businesses, this changed behavior is the alpha of the end for how the brands are able to ability and bazaar to their adolescent customers, and Ibotta is accessible to footfall in to aces up the slack.

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Last July, Ibotta showed up on Business Insider’s account of the best accepted adaptable apps in the U.S. alongside things like Candy Crush and Facebook…and, um, Swagbucks – addition accumulation app. (Yes, approved bodies like to save money, you see. Seriously, area is extreme-couponing-as-a-service already? Why are the mommy bloggers the alone ones tracking the abstracts about how you can airing out of grocery aliment with chargeless food? Could you amuse booty a breach from analytic photo-sharing already and do this? Thanks.)

Today, Ibotta claims it’s the 16th best frequently acclimated appliance in the U.S. It now appearance offers by all 10 of the 10 better CPG manufacturers, and has formed with over 500 key CPGs. To date, over 2 billion rebates accept been beheld in the app, and users accept completed 70 million brand interactions for a absolute of over $7 actor in banknote rewards, which are paid out via PayPal or allowance cards.

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With the added funding, Ibotta affairs to calibration its business and engineering teams, developed its user base, and aggrandize its extenuative and offers into the offline associate market.

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