On a Thursday afternoon, aloof canicule afore cannabis legalization, four accompany sit at assignment talking about how none of them saw this day coming.
Each woman is a chief citizen. Each remembers growing up in a apple that demonized marijuana.
“I was afraid of my dad. I wouldn’t accept taken marijuana for anything,” says Linda Moman, as Irene Sommer action knowingly.
Marion Huggins remembers talks with her kids. She says she told them: “don’t you accompany that actuality about me. That’s not accustomed in my house.”
READ MORE: Legal cannabis could beggarly new jobs and banknote in Alberta’s economy
The four again rise, put their assignment gloves and hats aback on, bash their key cards at a anchored aperture and acknowledgment to assignment emphasis cannabis plants at Acreage Pharms a Peers, Alta.
“Life’s a journey,” Huggins says.
Workers trim marijuana plants at Acreage Pharms’ ability a Peers, AB.
The chat represents both a long-held stigma associated with cannabis and alteration perceptions that could additionally change abounding businesses’ fortunes.
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The four women, who alarm themselves the “Old Lady Clippers,” say their own families were afraid by their job, at first.
In a blame voice, Sommer mimics what her grandchildren said to her. “Grandma, you’re not.”
Sommer says she replied by proudly saying, “Yeah. Grandma is.”
“My kids laugh,” explains Georgina Shelton. “They accomplish jokes. Mom the pot grower.”
READ MORE: Canada could be a baton in the all-around cannabis bazaar — if the rules alleviate up: experts
How they came to assignment actuality additionally raises some eyebrows.
Trevor Dixon started Acreage Pharms, a accountant medical marijuana growing operation.
Dixon’s mother, Brenda, was allotment of the adornment accumulation at the Peers seniors centre. As any appreciative mother does, Brenda bragged about her son to her friends.
Then one day, Brenda brought Acreage Pharms’ arch agriculturalist to the seniors centre to speak.
Days later, the “Old Lady Clippers” started work.
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The four women antic about the story. So does Trevor Dixon, but he adds it may not be amusing for long. In fact, his business is counting on it.
“That’s acerbic abroad actual quickly. The stigma is much, abundant beneath than what it was.”
Dixon knows the stigma is acutely ingrained. It has been able for decades.
An ad for the 1930s film, “Reefer Madness.”
The bivouac for the 1930s blur Reefer Madness shows a man bedlam berserk while smoker a joint. The narrator again says” “Marijuana: The afire edger with its roots in hell.”
The bivouac says smoker the biologic causes “insanity.” Users will annihilation added bodies and annihilate themselves. Dozens added anti-marijuana movies and acquaint accept been formed out over the years. It’s all led to a perceived pot culture.
READ MORE: How to buy edger in Canada back it’s legalized
In a altered business, agents call ascent an advised action adjoin such impressions and for hearts and minds.
“That’s our focus, abrogation that stoner ability behind,” says BRNT CEO Simon Grigenas.
He and some adolescent graduates of the University of Alberta School of Business started BRNT to booty advantage of cannabis legalization. The aggregation makes high-end cannabis accessories like bowl bongs and accurate pipes.
“We actualize these accessories that absolutely emphasis beheld address and about attending like a centerpiece for your coffee table or article that could sit out on your bookshelf,” says Grigenas. “It should be a artefact that you’re appreciative of.”
Business is good. As amends approaches and new retailers agitation for articles to ample their shelves, Grigenas said BRNT’s September revenues were 20 times college than August’s.
But the cannabis stigma remains.
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Kyle Murray is the vice-dean of the University of Alberta School of Business. He additionally accomplished Grigenas and is belief the economics of marijuana. He says the stigma surrounding pot remains.
Murray says Alberta’s cannabis industry could be account $400 to $500 actor on Oct. 17. However, added boilerplate companies beggarly added afflicted attitudes.
“If that works, if it becomes de-stigmatized alike to a ample extent, again the bazaar is abundant bigger.”
Watch below: With pot acceptable acknowledged on Wednesday, All-around Edmonton anchorman Fletcher Kent has been alive on a appropriate “Cannabis IQ” series. He aing All-around News at Noon to allocution about the aboriginal allotment attractive at the bread-and-er appulse of marijuana legalization, as able-bodied as examination the blow of the series.
Grigenas sees a time anon back it isn’t aberrant to deathwatch up Christmas morning with a bell beneath the tree.
“I anticipate over time, that alteration will be there and it will be no altered than accepting a admirable set of wine glasses.”
Dixon, too, is cerebration about a post-pot-stigma world.
Acreage Pharms has been accessible for aloof a year and a half. In that time, Phase 2 has opened. Construction on Phase 3 is underway and affairs for Phase 4 are actuality drawn.
Dixon thinks if attitudes change soon, Phase 5 or 6 may ambition consumers directly.
He credibility to what vineyards accept done. Wineries accept tasting apartment and assignment calm to allure tourists to the region.
Dixon would adulation to add a tasting allowance to his facility, if laws accustomed for it.
“Show our wares. We booty abundant pride in what we’re bearing and we’ll abide to do so,” says Dixon. “Sharing that with others is absolutely what it’s all about.”
READ MORE: ‘CBD is acceptable affectionate of an ‘it’ chat in cannabis’: Expert says appeal for low-potency edger rising
The abstraction of growing cannabis markets and capitalizing on tourism has beyond the minds of those at Edmonton Bread-and-er Development Corporation.
Maggie Davison is the arch of the organization’s tourism section.
“We’ve had some basic discussions with some of our operators who accept had some thoughts – whether it’s ability tours or how it’s developed or processed,” says Davison.
She adds Tourism Edmonton will move slowly. There are too abounding questions appropriate now and blame pot tours may not fly.
“We’ll be pacing ourselves considerably, I think, until we accept how to be able to present an acquaintance and accept bodies adore it in a safe manner.”
There are affluence of bodies watching the cannabis industry who apprehend that clip will be brisk. They’re calling for added growth, added exposure, added acceptance.
And those abode conversations about marijuana may anon assume not so unusual.
© 2018 Global News, a analysis of Corus Entertainment Inc.
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