UPPER MERION — Bob’s Abatement Appliance has hit the big five-O.
With its aboriginal Pennsylvania abundance aperture in DeKalb Plaza in King of Prussia, the arrangement appliance alternation now has 50 food in 11 states.
With the top ten ranking-retailer Raymour & Flanigan — according to industry annual Appliance Today’s 2012 address — anchored aloof beyond the road, the Maner, Conn.-based Bob’s is heating up some austere antagonism on DeKalb Pike.
Not far bottomward on Appliance Today’s list, in the top 15, the fast-growing Bob’s is hot on the heels of R&F.
With seven new food aperture in the aftermost year, including two contempo openings in Wilmington and Cherry Hill, the 23-year old banker is in a able position to booty on all giants in the appliance world.
“What bigger way to allure business than to accept the antagonism appropriate aing to you?” said abundance administrator Tony Warner, who has overseen operations at Bob’s food in Long Island and Yonkers. “I never accomplished this until I got in this business, but you appetite added food about you. It draws added bodies in and I anticipate it’s that way with any banker that has assorted competition.”
The bewilderment of anxiously merchandised active room, dining room, bedroom, appointment appliance and home décor is advised to “pop,” in all its traditional, a and avant-garde glory, from the moment you airing in, Warner said.
“The decision in the abundance gives barter account of ambience up a room,” he explained.
One of 15 salespeople will accede a chump at the aperture with the standard, “Hello, acceptable to Bob’s; would you like to attending around?” greeting that is meant to put the chump at ease, Warner added.
“It’s refreshing, because usually aback you go to any abundance they’re actual affable but they’re afterward you about and barter get actual defensive. Here, we appetite you to look. We acquaint them about assertive areas of the abundance that may artifice them, but we’re not breath bottomward the customer’s close and authoritative them feel like they accept to accomplish a purchase. It works, because the chump never feels like the salesman is blame them into authoritative a purchase. After greeting addition at the door, we ask our salespeople to not airing abroad from them, but break a acceptable ambit abroad until they charge help.”
If a sea of comfortable recliners, starting at $299, to bang aback in while absorption on your acquirement — which may be fabricated through a Bob’s Abatement Appliance Acclaim Card, with accustomed acclaim through Wells Fargo Financial National Bank — aren’t abundant of an enticement, there’s additionally The Café at Bob’s.
With its cheery, ice chrism parlor vibe and a archetypal of architect and CEO Bob Kaufman to accumulate you company, the café is abounding with chargeless indulgences like gourmet coffee, bootleg accolade and yes, ice cream, to animate the appliance affairs experience.
“The café is article we absolutely booty pride in. We appetite our barter to feel like they’re at home,” Warner said.
Kaufman, who got started in the appliance business by affairs waterbeds, has been the face of the company, a la Frank and Jim Perdue and Orville Redenbacher, back he became the bell-ringer in endless TV commercials.
While some of the appliance is fabricated by American companies such as Millenia and United, best of it comes from overseas, Warner said.
“The way the appliance industry is, if we didn’t get our appliance across we wouldn’t be in business… best companies wouldn’t be in business. Even the vendors that Raymour and Thomasville advertise are starting to outsource because the activity is so abundant cheaper.”
As of aftermost December, Bob’s is endemic by clandestine disinterestedness close Bain Capital, with the company’s administration aggregation continuing to own a “significant stake” in the business, according to a columnist release.
To advice bless its accession into the community, the aggregation donated added than $2,000 anniversary to Upper Merion Area Middle School; Upper Merion Area High School; Caley Elementary School and Candlebrook Elementary School.
With the abatement aesthetics appropriate there in the same, Bob’s has consistently taken an anti-sales access in its business strategy, Warner allowed.
“We don’t do sales,” Warner said. “We haven’t run a auction back the aggregation has been in business. We accept in bluntness and integrity. That’s why we use the appellation discount. Now bodies are acquainted that they’re consistently affirmed that amount aback they appear in the door, every day of the year.”
Follow Gary Puleo on Twitter @Mustangman48.
Bob’s Abatement Furniture
330 W. DeKalb Pike
King of Prussia
Monday through Saturday: 10 a.m. to 10 p.m.
Sunday: 11 a.m. to 7 p.m.
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