Groupon Payments, which is accessible through an app for the company’s merchants, is the latest access in the afire adaptable payments field. Groupon’s amount is 1.8% additional 15 cents per swiped transaction for MasterCard (MA), Visa (V) and Discover (DFS) cards. For American Express (AXP), it’s 3% additional 15 cents per transaction.
That’s a appealing candied accord for retailers. The bash fees that acclaim cards about allegation can alter from one baby business to another, but they usually abatement amid 2-4% of the transaction for acclaim cards (debit agenda ante are about lower). Shares of Groupon (GRPN) were up added than 7% in midday trading afterwards the announcement. The accord is accessible to U.S. merchants only, for now.
Can Groupon absolutely accomplish money on this arrangement, or is it a loss-leader advised to abound the company’s discounts business? The aggregation isn’t saying.
“I wouldn’t animadversion on accumulation or loss. It doesn’t accomplish faculty to do that. But I can say that we appetite to accomplish a absolute business out of this,” said Mihir Shah, Groupon’s carnality admiral of adaptable and merchant products.
Groupon developed the abstraction for Payments, Shah said, afterwards the aggregation accomplished abounding merchants couldn’t acknowledgment a simple question: What amount are you advantageous for transactions? The mission is “to carve the complication and costs of accepting acclaim agenda payments” — and Groupon is planning to cycle out added casework aimed at simplifying activity for merchants, he said.
In some cases, Groupon Payments acutely undercuts alike bargain competitors like Square. The startup, backed by Twitter co-founder Jack Dorsey, lets baby business bash acclaim cards through a tiny accessory that attaches to a phone. Square offers two affairs for businesses: pay one collapsed fee of $275 per month, or pay 2.75% per swipe. EBay (EBAY)-owned PayPal accuse 2.7% per swipe.
Square, which has aloft added than $200 actor in allotment and is admired at added than $3.2 billion, is aloof one of the companies aggravating to advance the fast-growing adaptable payments space. The account additionally includes Google (GOOG), which is blame its Wallet service, and banking casework companies like VeriFone (PAY) and NCR (NCR).
Though Groupon Payments is advised for businesses that run circadian deals through the company, a acting pilot affairs for non-Groupon merchants offers ante of 2.2% for best cards (3% for American Express) additional 15 cents per swipe.
CNNMoney (New York) First appear September 19, 2012: 2:01 PM ET
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