Gyft, the TechCrunch Disrupt SF 2012 finalist which lets you buy, abundance and allotment artificial allowance cards on your iPhone, is starting its big holidays advance with the accession of a new affection which will acquiesce users to re-gift their own cards by sending them to others via email, argument or Facebook. The accession (“Gyft It”) is one of abounding accessible new features, as the startup prepares for its busiest time of year.
“Ninety percent of the hundred billion dollar allowance agenda bazaar is artificial cards,” explains Gyft co-founder, CJ MacDonald. “Sixty percent of that is in the months of November and December,” he adds. About 80 percent of consumers will plan or buy a allowance agenda over the new few weeks arch up to the holidays, so this is now Gyft’s best time to abduction the absorption of consumers. From now through the holidays, the aggregation will be announcement its account on civic talkshows and hosting giveways from above retailers in adjustment to abduction consumers’ interest. Specifically, from now until Christmas actuality in the U.S., Gyft will accord abroad $500 per anniversary in assorted promotions, MacDonald says.
The new allowance agenda re-gifting feature, at launch, will acquiesce the app’s users to accord their bare cards to accompany and family. It’s a accessible last-minute allowance option, abnormally if you’re alive low on cash. But the affection will anon be expanded, acceptable afterwards the holidays, to acquiesce users to bandy allowance cards from aural the app, or alike advertise the cards for cash.
Gift agenda swaps and reselling sites accept been done before, of course, but about through online casework such as Plastic Jungle, Cardnap, Cardpool, Giftcardrescue, and others. Asked what the advantage Gyft offered over these competitors, MacDonald replied that adaptable was a big allotment of it. “You’ve got your cards on your phone, and it’s really, absolutely easy,” he says. “Timing and accessibility is addition big thing. There are some accessory allowance agenda swapping and exchanging companies out there, but you charge to mail in your artificial cards. I’ve alone done it, and they’ve absent my cards [in the mail],” he adds. “I anticipate there’s some abrasion in the action of accepting to mail in your cards.”
Note that swapping and affairs aren’t accessible as of today’s launch, but will cycle out shortly, although MacDonald didn’t accommodate an exact ETA on that.
Gyft, which launched in September this year, accomplished over $1 actor in allowance cards stored on its arrangement in aloof three weeks. The cardinal is now higher, but the aggregation beneath to say by how abundant or how abounding downloads and alive users it has on its belvedere today. However, MacDonald did acquaint us that afterward the iPhone Passbook integration, about one-third of users accept pushed at atomic one agenda from Gyft to Passbook. Average users currently accept about 2.6 cards absolute in service, but that cardinal should abound to 3.5 or 4 cards afterwards the holidays.
Since its launch, Gyft has developed its from 200 to 300 retailers, with newer notable additions including Nike, Gap, Toys R Us, Sears and Gamestop. About 200 of those 300 retailers additionally abutment added affiliation with their own systems to accredit things like blockage agenda balances or the adeptness to acquirement cards, for example. The end ambition for the startup is to assuredly accommodate those banker ally with afterimage into the bare allowance agenda landscape, and action them accoutrement to advice actuate those consumers and accompany them into the store. Eventually, that acumen and the adeptness to ambition those consumers is article Gyft believes its banker ally will pay for, back they currently accept no added agency to do this. (And adverse to accepted belief, due to a 2010 law which says retailers can book allowance cards as sales acquirement until they’re redeemed, the merchants absolutely do affliction about whether their allowance cards are used.)
The adapted adaptation of the Gyft appliance is now accessible in iTunes here.
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