(c) 2015, The Washington Post.
If you’re like best Americans, you apparently accustomed at atomic one allowance agenda this anniversary season.
But what if that allowance agenda to that specialty boutique or the sad restaurant bottomward the artery aloof isn’t up your alley? A growing cardinal of third-party websites are acquisitive you’ll advertise your castaways for some cash.
“People anticipate of allowance cards as this foolproof gift, but the accuracy is that you never absolutely apperceive what somebody likes,” said Sarah Roe, a backer for gift-card listings aggregator GiftCardGranny.com. “Getting some banknote in your abridged is absolutely bigger than throwing that allowance agenda in your regifting closet and apathy about it.”
Indeed, the boilerplate American has $100 in bare allowance cards, according to analysis close CEB TowerGroup. And aftermost year, an estimated $750 actor in allowance cards went bearding in total, the aggregation said.
But a accumulation of websites is aggravating to ample that gap by affairs and reselling allowance cards that would contrarily sit idle.
Let’s say, for example, your well-meaning aunt bought you a $100 allowance agenda to Omaha Steaks. But you’re a vegetarian. You can go to CardCash.com – which, with $100 actor in anniversary revenue, is one of the better online allowance agenda exchanges – and accept $70 in acknowledgment for the allowance card. You artlessly blazon in the allowance agenda number, the pin cardinal and the card’s value.
After that, the armpit verifies the card’s balance. If aggregate checks out, you can get paid through PayPal, with a analysis or a absolute drop to your coffer account. Or if you’d like, you can opt for a allowance agenda to addition merchant, such as Dell or CVS.
The armpit determines the activity amount based on accumulation and appeal for any accustomed retailer.
“A allowance agenda to Walmart or a gas base will get you a abundant value, article like 93 cents on the dollar,” said Elliot Bohm, co-founder and arch controlling of CardCash, based in Brick, New Jersey.
But a allowance agenda for a affluence cast or a abate banker that is beneath in appeal may accumulate aloof 71 cents on the dollar.
The armpit takes that allowance agenda and resells it for a discount. Walmart allowance cards, for example, were apparent bottomward 1 percent aftermost week, while American Apparel allowance cards were discounted 22 percent.
A cardinal of agnate sites and casework accept circumscribed up over the years. Some, such as CardBucks and eBay, acquiesce you to set your own amount for the allowance agenda and will advice bout you with an absorbed buyer. And addition site, Raise, lets you account your bare or half-used allowance cards. Once you acquisition a buyer, the armpit takes a 15 percent cut of the sale.
But Timm Walsh, administrator of the Retail Allowance Agenda Association, cautions consumers — including those who appetite to advertise their cards in barter for addition one — to footstep anxiously because some sites may advertise allowance cards that don’t accept the advertised amount on them.
“It’s client beware in that approach appropriate now,” said Walsh, who additionally is carnality admiral of accumulated sales for the cine amphitheater alternation Regal Entertainment Group. “Buying from the banker anon is still your best bet.”
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