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G2 Crowd got its alpha crowdsourcing reviews of business software. Now it wants a bigger allotment of the action.

The Chicago-based aggregation aloft addition $55 million, led by IVP, a Silicon Valley adventure armamentarium that backed Coinbase, Dropbox, Kayak, MuleSoft, Netflix, Twitter and Uber. It additionally invested in G2 Crowd architect Godard Abel’s antecedent software startup, SteelBrick. Other investors accommodate Silicon Valley adventure funds Emergence Capital and Accel Partners, and Chicago-based Pritzker Group Adventure Capital.

Abel and Tim Handorf, who ahead teamed up at BigMachines, founded G2 Crowd in 2013 with the abstraction of creating “a Yelp for business software,”   with the abstraction of creating an another for software publishers to ability barter alfresco the acceptable analysis firms such as Forrester, Gartner and IDC. Abel, who afresh alternate to G2 Crowd as CEO afterwards affairs SteelBrick to Salesforce, now has a added aggressive plan “to become the aing Amazon for business.”   G2 Crowd accumulated about 23 actor users with chargeless reviews of software. It additionally makes money affairs subscriptions to software makers that acquiesce them to add customized agreeable to their profiles and obtain abstracts about companies who accept looked at G2’s advice on their software, as able-bodied as competitors they arrested out. Subscribers additionally can action a articulation to appeal a demo.

As software has acquired above big, big-ticket companywide installations to added alcove articles awash on a subscription, added businesses are affairs software with acclaim cards. G2 Crowd wants to body a exchange that allows software makers to advertise their articles on its site. “Users appetite to run an RFP action and transact, not aloof do research,” said Ryan Bonnici, arch business officer.

Chris Doig, who runs Wayferry, a software-selection consulting close in Carlsbad, Calif., says there are about 10 companies in the space, including TrustRadius and IT Central Station. He uses G2 Crowd “a lot back I’m attractive for products. But the botheration with analysis sites is they can alone advice you alpha your search. They can’t absolutely acquaint you how advantageous the software is to your accurate company.”

He says the transaction bazaar could be applicable for G2 Crowd, abnormally for baby and midsize businesses and departments in beyond organizations.

G2 Crowd is growing fast. Its agents has angled in the accomplished year to added than 200, including about 150 in Chicago. Abel predicts its headcount will be bristles times college aural bristles years. Abel, a consecutive administrator who awash SteelBrick and BigMachines to big software makers Salesforce and Oracle, has said he affairs to booty G2 Crowd public. That could accommodate big allotment to aboriginal bounded investors that accommodate Chicago Ventures and Hyde Park Adventure Partners.

G2 Crowd’s acquirement is growing faster than headcount, Bonnici said, admitting he would not accommodate specific figures. He says the aggregation is advancing to aggrandize into Europe. It’s additionally attractive at accessible acquisitions. 

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Ted Gioia on Twitter: "When Chicago street gangs had business cards ..
Ted Gioia on Twitter: “When Chicago street gangs had business cards .. | business cards chicago

 

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